69Ìþ«Æ·

Friday, April 11, 2014

• 10:10am - 11:30am PDT

  Session I: Our Brains, Our Choices

  Sam McClure,  Assistant Professor of Psychology, Stanford "How We Think 69Ìþ«Æ· the Future"

  Cary Frydman,  Assistant Professor of Finance and Business Economics, USC "Optimal Financial Decision-Making Using Neuroeconomics"

• 11:30am - 12:00pm PDT

  Session II: From the Brain to White House Policy

  Maya Shankar, White House Office of Science Technology and Policy,

  "Building a Bridge Between Academic Research and the Federal Government"

• 1:00pm - 1:45pm PDT

  Session III: The Grand Challenge of the Brain

  William Newsome, Co-Chair, U.S. Presidential Brain Initiative, Harman Family Provostial Professor and Professor of Neurobiology, Stanford

  "The Presidential Brain Initiative"

• 1:45pm - 3:15pm PDT

  Session IV: Neuroeconomics Breakthroughs and Lessons

  Antonio Rangel, Bing Professor of Neuroscience, Behavioral Biology and Economics, California Institute of Technology "The Neuroeconomics of Self-Control"

  Brian Knutson, Associate Professor of Psychology & Neuroscience, Stanford "Neural Predictors of Purchases:  Progress and Perils"

• 3:15pm - 3:50pm PDT

  Session V: The Business of the Brain

  Panel discussion on how companies are using the insights of neuroeconomics.  

  Caroline Winnett, Neurensics USA

  Gail DaMert, SalesBrain